2006 Interactive Entertainment Award Categories

 

Promotion and Marketing Categories

The categories below recognize the finest marketing and promotion work broadcast, displayed or published between January 1 and December 31, 2005. The work entered here should demonstrate the highest level of creative effort, execution of concept, and results of the original marketing objective.

ADVERTISING

IE 1 Branding/Image
On-Air ad created to promote the brand image of the game publisher and/or product line. Single spot, :90 or less.

IE 2 Branding/Image Campaign Using Multiple Media
Ads created to promote the brand image of the game publisher and/or product line. Video, print, web, etc. Limited to a total of five (5) spots or ads with not more than three (3) spots or ads in any one (1) medium. Video spots, :90 or less each.

IE 3 Product Television Ad
On Air ad created to promote a specific product. Single spot, :90 or less.

IE 4 Product Campaign Using Multiple Media
Created to promote a specific product. Video, print, web, etc. Limited to a total of five (5) spots or ads with not more than three (3) spots or ads in any one (1) medium. Video spots, :90 or less each.

IE 5 Product Launch Campaign
The best, most effective launch of a new product which carries with it a clear, strong message aimed specifically at your targeted customer, clearly illustrates your marketing strategy and demonstrates results in achieving your marketing objective. Video, print, web, etc. Limited to a total of five (5) spots or ads with not more than three (3) spots or ads in any one (1) medium. Video spots, :90 or less each.

IE 6 Product Promotion Trailer
Video spot created to promote product(s) for trade show, website, DVD, or retailer. 5:00 or less.

IE 7 Consumer Print Ad
Targeted to the consumer. Single print ad, any size.

IE 8 Consumer Print Campaign
Targeted to the consumer. Three (3) to five (5) print ads, any size.

IE 9 Trade Print Ad
Targeted to the industry. Single print ad, any size.

IE 10 Trade Print Campaign
Targeted to the industry. Three (3) to five (5) print ads, any size.

IE 11 Copywriting - Print
Any single ad, packaging, billboard, etc. that demonstrates creative and effective copywriting. Single entry. Submit photo if size prohibits.

IE 12 Outdoor/Environmental/Transit Advertisement - Static
Billboards, bus sides, electronic, building sides, 3-D, Single ad, submit photo.

IE 13 Outdoor/Environmental/Transit Advertisement - Animated
Billboards, electronic, building sides, 3-D, Single ad, submit on videotape, :90 or less.

IE 14 Online Advertising
Including banners, flash, static or animated. Submit live URL and printout of ad, or submit sample on videotape.

IE 15 Editing
Any single video spot that demonstrates creative and effective editing. Single entry, 5:00 or less.

IE 16 Copywriting - Video
Any single video spot that demonstrates creative and effective copywriting. Single entry, 5:00 or less.

IE 17 Directing
Any single video spot that demonstrates creative and effective directing. Single entry, 5:00 or less.

IE 18 Sound Design
Any single video spot that demonstrates creative and effective sound design. Submit on videotape with corresponding visuals. Single entry, 5:00 or less.



PRODUCT PROMOTION

IE 19 Product Promotion Publication
Industry publication promoting products, game publisher, hardware manufacturer, Single entry. Submit piece

IE 20 Product Website
Website that most effectively promotes product and offers the most satisfying interactive experience for consumers. Single entry. Submit live URL, or archived URL on CD-ROM.

IE 21 e-newsletter/e-mail Campaign
Three (3) to five (5) pieces. Submit live URL or archived URL on CD-ROM

IE 22 Promotional Item
T-shirt, premium, novelty item, etc., submit item or, if actual item is not available or if size prohibits, submit as photo. Single entry.

IE 23 Promotional Items Campaign
T-shirt, premium, novelty item, etc., submit 3 to 5 items. If actual items are not available or if size prohibits, submit as photo. 3 minimum, 5 maximum.

IE 24 External Sales Presentation – Print or Premium
Created to promote products to advertisers, agencies or retailers. Single entry, submit piece.

IE 25 External Sales Presentation Campaign – Print or Premium
Created to promote products to advertisers, agencies or retailers. Three (3) to five (5) pieces, submit pieces.

IE 26 Sales Presentation External (Single Product) – Video
Created to promote a specific product to advertisers, agencies or retailers. Single video spot, 5:00 or less.

IE 27 Sales Presentation External (Multiple Products) – Video
Created to promote products to advertisers, agencies or retailers. Single video spot, 5:00 or less.

IE 28 Sales Presentation External (Multiple Media)
Created to promote products to advertisers, agencies or retailers. Includes all media. Video spots 5:00 or less.,

IE 29 Consumer Tie-In Promotion
Value-added or sponsor tie-in consumer promotion designed to enhance a consumer product promotion. Submit single entry of on-air, web, print or collateral. Video entries, :90 or less.

IE 30 Consumer Tie-In Promotion Campaign
Value-added or sponsor tie-in consumer promotion designed to enhance a consumer product promotion. Submit appropriate combination of on-air, web, print or collateral. Three (3) to five (5) pieces. Video entries, :90 or less.

IE 31 Product Packaging
Promotes the brand ID of the product and/or game publisher and effectively communicates the products features. Consists of product’s physical container, label, graphic design elements and/or insert. Single entry. Submit actual packaging, or if not available submit photos.


RETAIL


IE 32 Retail Buyers Kits
Created to promote products to the retailer to enhance the selling process, provide information to the retailer about the product, aid in store promotion and create consumer excitement/awareness about the product. Single entry. Submit actual kit.

IE 33 Interactive Experience Promotion
Interactive kiosk/display designed to promote product to consumers in-store, at tradeshows, etc. Single entry. Submit photo of kiosk and submit example of interactive display on videotape. Video spot :90 or less.

IE 34 In-Store Product Promotion
Created to promote products to consumers. Submit single entry of in-store trailer, display, print, collateral, or premium. Actual display items may be submitted or as photograph if size prohibits. Video entries 5:00 or less.

IE 35 Standee/Shipper Display
Created to promote a product or its accessories in-store directly to the consumer to allow sampling of the product or to better understand its use or purpose. Single entry. Submit actual display or as photograph if size prohibits.

IE 36 In Line Display
Created to promote a product’s packaging, hardware, software, accessories, prepackaged by the manufacturer and ready for final sale. Single entry. Submit actual display, or if size prohibits submit photograph.

IE 37 End Cap Display
Created to promote the product and encourage impulse purchasing. This is a semi-permanent placed display. Single entry. Submit actual display, or if size prohibits submit photograph.

IE 38 Overall POP Display
Created to promote products in-store to consumers at point of purchase. Submit single entry of actual display or photograph if size prohibits, in-store trailer, print, collateral, or premium. Video entries, :90 or less.

IE 39 Buzz Items
Signage, Glorifiers, etc. promoting products in-store. Submit actual display, or if size prohibits submit photograph.


PR & EVENTS


IE 40 E3 Trade Show Booth
Trade show display booth designed specifically for the E3 conference that demonstrates the most creative and effective marketing/promotion of products and/or company brand image. Submit photos, layouts and/or elevations, and/or videotape. Video entries, :90 or less.

IE 41 Trade Show Booth - General
Trade show display booth that demonstrates the most creative and effective marketing/promotion of products and/or company brand image. . Submit photos, layouts and/or elevations, and/or videotape. Video entries, :90 or less.

IE 42 PR Piece
Any PR piece, event, activity that promotes a product or company. Video, print, collateral or premium, web, etc, Submit sample. Video entries, :90 or less.


IE 43 PR Campaign
Any combination of media for PR piece, event, activity that promotes a product or company. Minimum three (3,) maximum 5 pieces, in any media. Submit samples. Video entries :90 or less each.


SPECIAL CATEGORIES

IE 44 Most Innovative Marketing Strategy
This special category recognizes the newest, freshest methods and techniques being used to creatively and effectively market, i.e., viral marketing, ARG, mobisodes, etc. Submit single entry or appropriate combination of on-air, website, radio, print, collateral. Maximum five (5) pieces. Video entries, :90 or less.

IE 45 CRM – Consumer Relationship Marketing
This category recognizes specifically targeted, personalized marketing techniques that enhance customer relationships and generate demand for products and services. Any media type that best demonstrates this may be entered. Video entries, :90 or less.


Art Direction and Design Categories

The categories below recognize the best work done in the art direction and design of the material created for the marketing and promotion of interactive entertainment products and services, game publishing companies, retailers, ad agencies, etc. As with the Promotion and Marketing Categories, the work entered here should demonstrate the highest level of creative effort, execution of concept, and results in achieving the stated creative strategy. Work broadcast, published or displayed between January 1 and December 31, 2005 is eligible for entry.
 

VIDEO
 

IE 46 Art Direction & Design: Logo
Designed for on-air ads, trailers, game opens, DVDs, etc. Submit as aired, on videotape, :30 or less.

IE 47 Art Direction & Design: Television Ad
TV ad created to promote specific product - :90 or less

IE 48 Art Direction & Design: Television Ad Campaign
Series of TV ads created to promote specific product. Minimum 3, maximum 5 ads. - up to :90 ea.

IE 49 Art Direction & Design: Product Promotion Trailer
Video spot created to promote product(s) for trade show, website, DVD, or retailer. 5:00 or less.

IE 50 Art Direction & Design: Outdoor Advertising – Animated
Including electric, submit video up to :60; single entry.


PRINT

IE 51 Art Direction & Design: Outdoor Advertising – Static
Includes one-of-a-kind graphic image, including transit, side of large building, 3-D, etc., submit photo.

IE 52 Art Direction & Design: Consumer Publication Advertising
Piece promoting product(s), intended to generate demand. Single entry. Submit piece.

IE 53 Art Direction & Design: Trade Publication Advertising
Piece promoting product(s) business to business. Single entry. Submit piece.

IE 54 Art Direction & Design: Magazine
industry publication promoting products, game publisher. Single entry. Submit piece

IE 55 Art Direction & Design: Press Kit
Flat, folded or bound, contents may be included if part of a single design unit. Includes three dimensional objects and/or special effects. Single entry. Submit sample

IE 56 Art Direction & Design: Promotional or Sales Kit
Single entry. Submit sample

IE 57 Art Direction & Design: Poster
Single entry. Submit sample

IE 58 Art Direction & Design: Logo
For print and interactive applications, Single entry. Submit sample for print, or live URL or archived URL in CD-ROM, for interactive sample.

IE 59 Art Direction & Design: Buzz Items
Signage, Glorifiers, etc. promoting products in-store. Submit actual display, or if size prohibits submit photograph.

IE 60 Art Direction & Design: Product Packaging
Packaging for games, consoles and/or accessories. Single entry. Submit actual packaging.

ONLINE

IE 61 Art Direction & Design: Website
Single entry. Submit live URL or archived URL on CD-ROM.

IE 62 Art Direction & Design: Online Advertising – Banners
May include animated or flash banners. Single entry. Submit live URL or archived URL on CD-ROM

IE 63 Art Direction & Design: Online Advertising
May include pop-ups, flash movies, splash page, etc. Submit live URL or archived URL on CD-ROM

IE 64 Art Direction & Design: e-newsletter/e-mail Campaign
Three (3) to five (5) pieces. Submit live URL or archived URL on CD-ROM

IE 65 Art Direction & Design: e-greeting or e-card – animated
Submit live URL or archived URL on CD-ROM

OTHER CATEGORIES

IE 66 Art Direction & Design: Display
Booth, stands, point-of-purchase display, etc., submit 1 photo with human element present for scale reference.

IE 67 Art Direction & Design: Promotional Items
T-shirt, premium, novelty item, etc., submit item or, if actual item is not available or if size prohibits, submit as photo

Please Note: All submissions become the property of MI6 to be used at their discretion. All relevant permissions and copyrights are assumed to be cleared by the entrant.

Do you have any awards questions?
Please contact us at:
Tel. +310.789.1512, +310.789.1513, +310.789.1517
Fax. +310.788.7616
E-mail: carlos@promax.tv or michael@promax.tv