2006 MI6 Senet-Muse Award Winners

The MI6 Muse-Senet Awards are the first and only annual awards competition established to honor the finest work created by the promotion, marketing and design professionals of the interactive entertainment industry.

The awards were handed out at the conclusion of the MI6 Conference on Wednesday, June 28. The hosts for the show were Morgan Webb & Adam Sessler of G4 TV.
 

Branding/Image
Gold – Casanova Pendrill Publicidad, Inc. – Xbox360 US Hispanic Market
Silver – McCann-Erickson Joy

Product Television Ad
Gold – Activision Madagascar
Silver – The Ant Farm Lego Star Wars "Prophecy"

Product Campaign Using Multiple Media
Gold – Ubisoft Prince of Persia The Two Thrones (multi-media campaign)
Silver – The Ant Farm Lego Star Wars

Product Launch Campaign
Gold – SCEA PSP Launch Campaign
Silver – Mullen Game Tap Integrated Launch Campaign

Product Promotion Trailer
Gold – RDA International CivAnon E3 Trailer/CivAnon
Silver – The Ant Farm/Activision Call of Duty 2 Launch Trailer

Consumer Print Ad
Gold – Ubisoft Prince of Persia The Two Thrones (interactive print ad)
Silver – Ubisoft Tom Clancy's Splinter Cell Chaos Theory (print ad)

Consumer Print Ad Campaign
Gold – Mullen Game Tap Launch Print Campaign
Silver – Trailer Park Agency/Activision Tony Hawk's American Wasteland Print Campaign

Trade Print Ad
Gold – Casanova Pendrill Publicidad, Inc. Xbox360 US Hispanic Print/Sport
Silver – EA Mobile Doom RPG

Online Advertising
Gold – Microsoft PGR3 "Skidmarks" banner AKQA
Silver – Mullen Game Tap Turntable online advertising

Copywriting – Text
Gold – Ubisoft America's Army: Rise of a Soldier print ad
Silver – Ubisoft Peter Jackson's King Kong: The Official Game of the Movie print ad

Copywriting – Video
Gold – The Ant Farm Lego Star Wars "Prophecy"
Silver – The Ant Farm/Activision Shrek Superslam

Editing
Gold – The Ant Farm/Activision Quake 4 E3 trailer
Silver Secret Weapon Marketing "Justice" gun editorial

Directing
Gold – The Ant Farm True Crime New York City launch trailer
Silver – McCann-Erickson/72 and Sunny Jump Rope

Sound Design
Gold – McCann-Erickson/72 and Sunny Water Balloons

Product Website
Gold – Microsoft PGR3 Product Web Site – AKQA
Silver - Zugara and SCEA SOCOM 3: U.S. Navy SEALs Official Game Site

e-newsletter/e-mail Campaign
Gold - Blizzard Entertainment World of Warcraft e-newsletter

Promotional Item
Gold – Foundation 9 Entertainment Death, Jr. Coffin Case Promotion
Silver - Trailer Park Agency/Activision GUN Branded "Severed Ear"

Sales Presentation External (Single Product) – Video
Silver - The Ant Farm Ultimate Spider-man Sales Video

Product Packaging
Gold - Microsoft/BLT Perfect Dark Zero
Silver - Trailer Park Agency/Activision Tony Hawk's American Wasteland Collector's Edition Pkg

Retail Buyers Kit
Gold – Activision Ultimate Spider Man Retail Pre-Awareness mailing

In-Store Product Promotion
Gold - Design Phase Inc. Xbox Circuit City Inline Section
Silver – Activision GameStop True Crime/Gun Products of the Month

Standee/Shipper Display
Gold – Black Cat Productions Age of Empires 3 Floor Display
Silver - Design Phase Inc. Xbox 360 Glorifier Program

End Cap Display
Gold – Design Phase Inc. Xbox 360 Best Buy End Cap

Over-All POP Display
Gold – Black Cat Productions Project Gothem Racing 3 Standee
Silver - Trailer Park 50 Cent BULLETPROOF Standee

Buzz Items
Gold - Black Cat Productions Age of Empires 3 Counter display
Silver - Design Phase Inc. Xbox 360 Illuminated Sign

E3 Trade Show Booth
Gold – Microsoft Purepartner by Design

PR Piece
Gold – Activision Tony Hawk Secret Skatepark Tour
Silver – Mullen Game Tap Presents Download Festival '05

PR Campaign
Gold – Midway Blitz The League
Silver – Ubisoft Peter Jackson's King Kong: The Official Game of the Movie

Most Innovative Marketing Strategy
Gold – Mullen GameTap "Power Up" Viral Campaign
Silver - Freestyle Interactive Oranges Viral Marketing Program for The Godfather: The Game

CRM Consumer Relationship Marketing
Gold – Ubisoft Prince of Persia The Two Thrones - Swordsmen fan program
Silver - Petra Consulting Group/Electronic Arts Battlefield Customer Needs Email

Art Direction & Design: Television Ad
Gold – The Ant Farm Age of Empires In-theatre
Silver – Casanova Pendrill Publicidad Inc. Xbox360 "Online World" U.S. Hispanic

Art Direction & Design:Television Ad Campaign
Gold – SCEA PSP Animation Campaign 4
Silver - McCann-Erickson/72 and Sunny XBOX 360

Art Direction & Design: Product Promotion Trailer
Gold – Hammer Creative Splinter Cell: Chaos Theory--Chaos Is A Drop Away Trailer
Silver - The Ant Farm Tony Hawk American Wasteland Non-Broadcast Trailer

Art Direction & Design: Consumer Publication Ad
Gold – Petrol Killer 7
Silver - Casanova Pendrill Publicidad, Inc "Estadio Online" and "Equipo de Uno"

Art Direction & Design: Press Kit
Gold –Petrol Sony Launch Kit
Silver – Petrol The Getaway

Art Direction & Design: Poster
Gold – Trailer Park Agency/Activision Tony Hawk's American Wasteland Transworld Skateboarding
Silver – Microsoft Defending the Universe (Xbox) – JDK

Art Direction & Design: Logo
Gold Petrol 187 Ride or Die Logo
Silver Ubisoft Tom Clancy's Splinter Cell Chaos Theory Product Packaging - Special Edition

Art Direction & Design: Product Packaging
Silver Microsoft/BLT Perfect Dark Zero

Art Direction & Design: Website
Gold – Microsoft PGR3 Product Web Site - AKQA
Silver - Freestyle Interactive My Black Valentine

Art Direction & Design: Online Advertising – Banners
Gold - Freestyle Interactive Dolby "Storm"
Silver – Petrol Pac Man World 3

Art Direction & Design: Online Advertising
Gold – Microsoft PGR3 "Skidmarks" Banner – AKQA

Art Direction & Design: Display
Gold – Petrol F.E.A.R. E3 Booth Graphic
Silver – Petrol Dragon Quest VIII Display

Student Marketing Project
Gold – Vancouver Film School Sex and the Socket

Special Award Presentations
Rocket Award – Lin Leng of THQ for branding work on Company of Heroes
Hall of Fame Award – Will Wright, Creator of The Sims and Spore
Retail Marketing Partner of the Year – Rick Vergara of Circuit City
Brand Marketing Partner of the Year – Frank Cooper III of Pepsi Co / Mountain Dew
Campaign of Distinction – Activision for Tony Hawk
Creative Excellence – Ubisoft
Landmark Award for Excellence in Consumer Branding – Sony Computer Entertainment
Technical Driver Award - nvidia
Marketing Team of the Year – Xbox 360 Team, Microsoft
Founders Awards – G4’s Dale Hopkins and Microsoft’s Bill Nielsen

AEIM and MI6 gratefully acknowledge the following who graciously gave of their time and expertise to judge entries for the MI6 Award competition:

Susan Adams, Creative Director, MOJO, LLC

Gordon Bellamy, Executive Consultant, MTV Networks

Chris Hepburn, Co-President, Trailer Park

Mark Netter, Director of Business Development, Deadline Advertising

Lisa Riznikove, Creative Director, The Ant Farm

Matthew Szymczyk, CEO, Zugara

Rob Troy, Creative Director, The Ant Farm

Belinda Van Sickle, President, GameDocs




Do you have any awards questions?
Please contact us at:
Tel. +310.789.1512, +310.789.1513, +310.789.1517
Fax. +310.788.7616
E-mail: carlos@promax.tv or michael@promax.tv