Congratulations to All 2008 MI6 Silver and Gold Winners!

And a Special Thanks to Our MI6 Judges!

2008 MI6 AWARD WINNERS

Gold Winners

Best Interactive Media Game
Milk Get the Glass Game/Site
Goodby, Silverstein & Partners

Best New Property Launch - Overall
BioShock Product Website, TV Spots, Print, POP
2K Games

Best New Property Launch - Overall
Assassin's Creed launch campaign
Ubisoft

Best Product Logo Design
BioShock Logo
2K Games

Best Wrapping - Product Packaging
BioShock Limited Edition Package
2K Games

Best Wrapping - Product Packaging
World of Warcraft Expansion: The Burning Crusade Collector's Edition Packaging
Blizzard Entertainment, Inc.

Don't You Wish You'd Thought of This Award - Miscellaneous
Call Of Duty 4: World Leaders
Activision/DDB

Don't You Wish You'd Thought of This Award – Miscellaneous
Xbox 360 Halo 3 Iris" : Module 3"
Microsoft

Most Clickable Website for a Product
Call Of Duty 4: World Leaders
Activision/Streetwise

Most Clickable Website for a Product
Xbox 360 Halo 3 Believe""
Microsoft

Most Effective Attention Getters
Call Of Duty 4: World Leaders
Activision/DDB

Most Effective Attention Getters
Call Of Duty 4: World Leader Reviews
Activision/DDB

Outstanding Overall Marketing Campaign
BioShock TV (launch), print, POP, packaging, Cult of Rapture website
2K Games

Outstanding Overall Marketing Campaign
Xbox 360 Halo 3
Microsoft

Outstanding TV Ad - Product
Xbox 360 Halo 3 Diorama""
Microsoft

Outstanding TV Campaign - Any
Xbox 360 Halo 3 Believe""
Microsoft

Overall POP Display Campaign
HALO 3
ORIGIN LLC

Overall POP Display Campaign
Halo 3
Xbox

Sharpest Edge Award - Best Editing
Xbox 360 Halo 3 Diorama""
Microsoft

Sharpest Eye Award - Best Directing
Xbox 360 Halo 3 Diorama""
Microsoft

Sharpest Pen Award - Best Copywriting/TV or Theatrical
World of Warcraft Television Ad: Mr. T 'Night Elf Mohawk'
Blizzard Entertainment, Inc.

Standout Print Campaign
Assassin's Creed print campaign
Ubisoft



Silver Winners

Best Interactive Media Game
Xbox 360 Viva Pinata Party Animals Burp Off""
Microsoft

Best Key Art
Xbox 360 Halo 3
Microsoft

Best Key Art
Assassin's Creed key art & logo
Ubisoft

Best New Property Launch - Overall
Xbox 360 Mass Effect
Microsoft

Best Online Advertising Campaign
The Simpsons Game
Hammer Creative & Electronic Arts

Best Online Advertising Campaign
Xbox 360 Halo 3 Believe""
Microsoft

Best Online Banner
Xbox 360 Viva Pinata Party Animals Burp Off""
Microsoft

Best Online Take-Over/Road Block
Assassin's Creed roadblock online banner
Ubisoft/AKQA

Best Product Logo Design
Assassin's Creed logo
Ubisoft

Best use of Special Features - Making Of, etc.
Xbox 360 Halo 3 Making Of""
Microsoft

Best Wrapping - Product Packaging
Enemy Territory: QUAKE WARS Limited Collector's Edition
Hamagami/Carroll, Inc. with Activision

Biggest Trade Show Presence
Win your weight in ramen!
Ubisoft

Don't You Wish You'd Thought of This Award - Miscellaneous
Call Of Duty 4: World Leader Reviews
Activision/DDB

Most Clickable Website for a Product
Xbox 360 Forza Motorsport 2 Racing Institute""
Microsoft

Most Effective Attention Getters
CharlieOscarDelta.com Video Mashup Contest
Activision/StreetWise

Most Effective Attention Seekers
Call of Duty 4 - Campaign
Activision

Most Effective Attention Seekers
Guitar Hero III: Legends of Rock Campaign
Activision

Most Effective Buzz Creation
BioShock Create your own Limited Edition
2K Games

Most Effective Buzz Creation
John Woo Presents Stranglehold Gun Lighters
Midway

Most Innovative Pre-Sell Program
Assassin's Creed Gamestop pre-sell program
Ubisoft

Outstanding Overall Marketing Campaign
MADDEN NFL 08--MARKETING CAMPAIGN
Electronic Arts

Outstanding Overall Marketing Campaign
Assassin's Creed launch campaign
Ubisoft

Outstanding TV Ad - Platform/Console
Xbox 360 Ballooney""
Microsoft

Outstanding TV Ad - Product
Xbox 360 PGR 4 Skid Art""
Microsoft

Outstanding TV Campaign - Any
NBA Street Homecourt
Electronic Arts

Outstanding TV Campaign - Any
Xbox 360 Together""
Microsoft

Overall POP Display Campaign
BioShock Standee, poster, window cling, Big Daddy Statues
2K Games

Sharpest Ear Award - Best Sound Design
World in Conflict - New York Cinematic Video
Vivendi Games

Sharpest Edge Award - Best Editing
BioShock TV Spot - Accolate creative
2K Games

Sharpest Eye Award - Best Directing
Call of Duty 4: Modern Warfare - E3
The Ant Farm/Activision

Sharpest Eye Award - Best Directing
Assassin's Creed Lonely Soul" trailer"
Ubisoft

Sharpest Pen Award - Best Copywriting/TV or Theatrical
Assassin's Creed launch trailer
Ubisoft

Standout Print Advertisement
Xbox 360 Forza Motorsport 2 Scratch 'n Sniff""
Microsoft

Standout Print Advertisement
Assassin's Creed spread ad
Ubisoft

Standout Print Campaign
World in Conflict - America The Beautiful/Battlefield Campaign
Vivendi Games

Thinking Outside of the Box Award - Marketing
Xbox 360 Halo 3 Iris" Campaign"
Microsoft