Announcements

MI6 CONFERENCE CULMINATES WITH MI6 AWARDS
Culminating its intensive, insightful and informative second annual MI6
Conference, the Association of Electronic Interactive Marketers (AEIM)
recognized the electronic games industry's creative and marketing
achievements with the peer-judged 2007 MI6 awards show. The organization
proudly bestowed its Gold and Silver Muse statues to winners in nearly 50
categories.

MI6 Vice President Jill Lindeman said: "The MI6 Conference and Awards have
attracted the support and participation of top game marketing, advertising
and entertainment executives, as evidenced by the incredible number of
companies competing for awards this year. We're thrilled to draw attention
to the achievements of those creative individuals involved in video game
marketing and validate the important role they play in the industry's
phenomenal success."

At this year's show, 77 statues were presented to many of the top industry
players. Activision took home nine awards, Ubisoft earned eight awards and
Microsoft won seven awards. Other big winners include Petrol, Ignited Minds
and McCann Erickson, San Francisco, as well as Konami, THQ and Electronic
Arts. Movie trailer post-production studio and advertising agency Trailer
Park also shared in the glory, winning four awards for its work on behalf of
Activision and one for the Warner Bros. Game logo with 1741 Films.

A complete list of winners is available here:
http://www.mi6conference.com/awards.htm

To download MI6 photos, please visit http://www.mi6conference.com/press.

MI6 ADDS “LOST” CO-CREATOR TO SPEAKER LINE-UP!
This just in! Joining an already impressive line-up of speakers at the upcoming MI6 Conference in San Francisco on May 8-9 is Damon Lindelof, co-creator, executive producer and writer on the smash ABC series, “Lost.” Now in its third season, “Lost” continues to confound the expectations of viewers (and network executives) with its teasing, multi-layered story lines and ever-deepening mysteries. Along with co-creator J.J. Abrams, Lindelof has a proven ability for maintaining interest in a property that continues to evolve in challenging ways while still retaining its essential brand identity. You won’t want to miss this opportunity to hear from a contemporary creative master (you might even get the inside scoop on Abrams and Lindelof’s next project: the “Star Trek” franchise reboot, due out Christmas of 2008!)

MADDEN IS THE MAN
The MI6 Board of Directors have voted unanimously to award the MI6 Lifetime Achievement Award for Outstanding Franchise to Madden NFL Football and John Madden himself; an honor to be presented at the upcoming conference. One of the best-selling video game franchises of all time, Madden NFL Football has set the standard and longevity that all other titles aspire to achieve. Don’t miss the presentation at the MI6 Senet Awards!

MI6 CONFERENCE COUNTDOWN…
Just three weeks left! The MI6 Conference for game marketers on May 8-9 at the Grand Hyatt in San Francisco is fast approaching — act now and register at the low rate of $595 (price goes up a hundred bucks on-site). The conference is quickly filling up with the industry’s top executives. In addition to the previously announced Keynote Speaker Russell Klein, President of Global Marketing, Strategy & Innovation, Burger King Corporation, we will also have on our stage:

• George Harrison, SVP Marketing and Corporate, Nintendo
• Geoff Keighley, Gameslice
• Suzie Reider, CMO, You Tube
• Mike Benson, EVP Marketing, ABC Television
• Mona Hamilton, VP Marketing, Midway Games
• Jonathan Epstein, CEO, Double Fusion
• Mike Lustenberger, VP Marketing, Sony Online Entertainment
• Tommy Tallarico, Co-Creator, Video Game Live
• Tony Key, VP Marketing, Ubisoft
• Saneel Radia, VP Group Director, Play
• Ze Frank, Web Celeb
• Mark DeAngelis, VP Programming & Development, Voom
• Bing Gordon, Chief Creative Officer, Electronic Arts
• Peter Moore, Chairman, CVP Interactive Entertainment Business - Microsoft/AEMI-MI6 Chair

And more to be announced shortly from Activision, Game Tap, Trailer Park, Xbox, The Ant Farm, 2K, G4, etc.

The conference starts with a special morning track of sessions for mid-level and newer marketers. Topics include: Game Marketing 2.0, Entertainment Marketing: Is It All Connected?, and Design that Makes a Difference. Starting with our Keynote in the afternoon, the content for the next day and a half is geared for marketers of all levels with session titles including: Best Practices: The Media Buy, A Detailed Look: 2006 Standout Console Launch: Wii, The State of In-Game Advertising, Innovation in Marketing/Technology and Gaming 2010. The event concludes with the distribution of the MI6 Senet Awards with a hosted post-conference reception and special comedy night sponsored by Spike TV and Comedy Central.

So what are you waiting for? Here’s the best opportunity you’ll have all year to network with those you know and those you don’t, be inspired and even learn a thing or two! Don’t miss it!

Click here to Register today

LOOK HERE! KILLER CREATIVE
Get your standout stuff in front of your colleagues! We want your most successful, most visible and most notorious campaigns and designs; submit today and they just might show up in two MI6 sessions: State of Our Art or Good Design Makes a Difference.

Please submit your best work on BETA or BETA SP or send a hi-rez video file on DVD by April 24, 2007. Send to:

Jill Lindeman
c/o MI6
9000 W. Sunset Blvd., Ste. 900
Los Angeles, CA 90069