Info on Promax/BDA

Promax/BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U. S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.

Promax/BDA members are primarily focused on the area of television but increasingly come from the fields of the Internet, videogames and even cell phone and other emerging technologies. These are the people responsible for creating promotional excitement for new programs, networks, DVDs and other forms of content. Whether creating a 30-second promo for Oprah Winfrey’s show or for “Survivor,” Promax/BDA members are, in essence, storytellers who are charged with the responsibility of finding and motivating audiences to watch, download or purchase their organization’s content.

Although conferences take place throughout the year and across the globe, the largest Promax/BDA conference occurs annually every June in New York City and is attended by over 3,000 marketing and design professionals.

For more information, go to www.promax.tv or www.bda.tv.