Press Releases

MI6 (MARKETING INTERACTIVE ’06) ANNOUNCES A CALL FOR ENTRIES FOR FIRST MI6 AWARDS SHOW

Premiere Awards Competition Recognizes Promotion, Marketing and Design Achievement and Leaders in Gaming Industry

Los Angeles, CA – March 2, 2006 – As Hollywood hands out the Oscars® this Sunday in Los Angeles, statuette manufacturer R.S. Owens will be hard at work on its newest creation—a unique, 24-karat gold finished trophy for the MI6 Awards. MI6 (Marketing Interactive ’06) has commissioned the famed craftsmen—makers of the Oscar®, Emmy®, MTV Video Music and Promax Muse Awards—as it announces a call for entries for its inaugural awards show. The statuettes will be awarded to industry professionals for creative and marketing achievement during a special ceremony closing the MI6 Conference in June.

Among the more than 50 categories slated are “Product Television Ad,” “Product Website,” “Interactive Experience Promotion,” “Most Innovative Marketing Strategy,” “PR Campaign,” “Art Direction & Design: Logo” and “The MI6 Student Marketing Award.” A complete list is available here. Winning entries will be drawn from the highest scoring finalists within each category. Online entry deadline is 6PM PST on Friday, April 7, 2006.

Under the leadership of Microsoft, G4 Television and Promax/BDA, MI6 is a new conference specifically founded for the professionals who create the consumer demand and passion for electronic games. The MI6 Conference and Awards Show will kick off in San Francisco on June 27, with the awards being presented at the conclusion of the conference on June 28.

“The gaming and interactive industry is a multi-billion dollar business, yet the people that are responsible for driving this sector’s consumer passions are not being fully recognized for their work,” said Promax/BDA President and Chief Executive Officer Jim Chabin. “MI6 is a nonprofit initiative created to give interactive and game marketers the recognition they so richly deserve from their own peers in the industry.”

The MI6 Conference and Awards Show will take place June 27 and 28, 2006, at San Francisco’s Moscone Convention Center, The W Hotel and St. Regis Hotel. MI6 will offer its participants professional development and education through special key note addresses, custom research, seminars and workshops, all designed to impart knowledge and learn from the experiences of other professionals in the entertainment arena while also fostering industry networking, idea sharing and mentoring.

For official entry forms, award category descriptions, technical specifications or to submit credentials to volunteer as a judge, got to: www.mi6conference.com/awards.htm.

About Promax/BDA
Promax/BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. For further information, please visit, www.promax.tv.

Media contact: Priority Public Relations for Promax/BDA and MI6
US: Melissa Ford
1-818-338-3555
melissa@prioritypr.net

Europe: Marylou Johnston
33-493-80-25-81
mljohnstonobadia@aol.com

MI6, Promax and Promax/BDA are trademarks of Promax International/BPME, All Rights Reserved. Other marks in the release are owned by third parties, All Rights Reserved.