Press Releases

ASSOCIATION OF ELECTRONIC INTERACTIVE MARKETERS™ (AEIM) TO HONOR SIMS CREATOR WILL WRIGHT WITH “HALL OF FAME AWARD”

Wright will Receive Award and Speak at Inaugural MI6 Conference

Los Angeles, CA – May 24, 2006 – Recognizing an individual who exemplifies achievement and advancement in the video game industry, the Association of Electronic Interactive Marketers™ (AEIM) announced today that The Sims creator Will Wright will be honored with its first-ever “Hall of Fame Award.” This award recognizes Wright’s career of creative achievement, which includes—among many other feats—creating the best-selling computer game of all time. Wright will both receive the award and speak during the inaugural MI6 Conference and Awards Show, June 27-28, 2006.
 

Will Wright

Wright has been called one of the most important people in gaming, technology and entertainment by Entertainment Weekly, Time, PC Gamer and GameSpy. His SimCity was a groundbreaking hit in 1989 and is credited as one of the most influential computer games ever made. Following on the success of SimCity, Wright designed numerous other “Sim” games and quickly earned the reputation as a designer of “software toys”–games that cannot be won or lost. In 2000, The Sims was released, surpassing all previous sales records and became the best-selling computer game of all time.

“Will Wright has had a revolutionary impact on the electronic games industry,” said Jim Chabin, President & CEO of MI6 and AEIM. “As our industry and millions of fans worldwide anxiously await what promises to be a spectacular experience with his newest creation, ‘Spore,’ our board felt that now was an excellent time to acknowledge this person’s impact on all of us.”

The Association of Electronic Interactive Marketers™ is a new non-profit, professional trade organization designed to support the video game industry’s marketers and related professionals in seizing opportunities and meeting challenges ahead.

MI6 speakers and participants include a “who’s who” list of gaming and entertainment industry executives who are participating in professional development seminars, educational workshops and keynote sessions. Companies onboard include Microsoft, G4, Xbox, Activision, THQ, Electronic Arts, MTV Networks/Spike TV, Midway Games and ABC Entertainment, among many others. For membership information, registration and the complete MI6 speaker lineup, please visit www.mi6conference.com.