AEIM Names Circuit City's Rick Vergara "Retail Marketing Partner of the Year"

Recognizing one of the electronic game space’s top retailers, the Association of Electronic Interactive Marketers™ (AEIM) has announced that it will present its first-ever “Retail Marketing Partner of the Year” Award to Rick Vergara, Merchandise Manager, Entertainment at Richmond-based Circuit City Stores Inc. and currently Chairman for the Entertainment Merchants Association (previously known as EMA). Vergara will accept his honor on June 27 at the inaugural MI6 Conference & Awards (June 27-28, San Francisco).

“There are few relationships more important in the electronic game space than the friendships and business partnerships we have with retailers. Rick Vergara has contributed so much to the success of the retail presence for game space products that we felt he was the natural choice in receiving this first award of its kind,” said Jim Chabin, President/CEO of MI6 and AEIM. “In addition, as Chairman of EMA, Rick is a believer in industry organizations that further the effectiveness of marketers, so we are honored with his leadership and that he would join us in inaugurating our association.”

The Association of Electronic Interactive Marketers™ is a new non-profit, professional trade organization designed to support the video game industry’s marketers and related professionals in seizing opportunities and meeting challenges ahead.

MI6 speakers and participants include a “who’s who” list of gaming and entertainment industry executives who are participating in professional development seminars, educational workshops and keynote sessions. Companies onboard include Microsoft, G4, Xbox, Activision, THQ, Electronic Arts, MTV Networks/Spike TV, Midway Games and ABC Entertainment, among many others.