BURGER KING CORPORATION’S RUSSELL KLEIN TO DELIVER KEYNOTE ADDRESS AT 2ND ANNUAL MI6 CONFERENCE & AWARDS

President of Global Marketing, Strategy & Innovation Joins Other Top Speakers at May 8-9 Event, Including EA’s Bing Gordon, Microsoft's Peter Moore and
Nintendo of America's George Harrison

Los Angeles, CA – April 5, 2007 – The Association of Electronic Interactive Marketers (AEIM) has delivered on its pledge to connect game marketers with Madison Avenue by confirming Russell Klein, Burger King Corporation President of Global Marketing, Strategy & Innovation, as the keynote speaker for its second annual MI6 Conference & Awards (May 8-9, San Francisco). Klein, an integral member of Burger King Corporation’s executive leadership team, drives the world-recognized brand’s strategic branding, R&D, marketing, advertising and media. His groundbreaking cross-promotional video game campaigns have resonated with gamers and spawned national headlines for their unique marketing approach.
 

Russ Klein President of Global Marketing Burger King Corporation

"Russ Klein’s work has been recognized by multiple organizations within the interactive games and advertising industries,” said MI6’s newly appointed Vice President, Jill Lindeman. “The MI6 Board and I agree that we can all learn from Mr. Klein's marketing accomplishments throughout his career, and be inspired by his innovative approach to marketing the BURGER KING® brand in today’s media. We’re delighted to welcome him to open the MI6 2007 Conference."

Also confirmed on stage at this year’s event are William “Bing” Gordon, Electronic Arts’ Chief Creative Officer; Peter Moore, Microsoft’s Corporate Vice President, Interactive Entertainment Business; and George Harrison, Nintendo of America's Senior Vice President, Marketing & Corporate Communication. Moore will discuss the future of the gaming industry during a blue ribbon session that includes Gordon and other soon-to-be-announced panelists, and Harrison will take participants through the successful marketing strategies behind the launch of Wii.

The conference, which kicks off on May 8, 2007 with an expanded two-day offering, has attracted the support and participation of top game marketing, advertising and entertainment executives. They are eager to participate in the comprehensive schedule of discussions, case studies and tactical workshops for game marketers at all levels in their careers. Companies represented on the current speaker lineup include 1UP, 2K, ABC Television, Activision, Burger King, Electronic Arts, Insomniac Games, Midway Games, Nintendo, OTX, PLAY, Sony Online Entertainment, Spike TV, Starcom MediaVest Group, The Ant Farm, Trailer Park, VOOM HD Networks and Xbox, with more to follow.

Registration for the MI6 Conference & Awards is available online at $595 through May 7th and will go up to $695 for on-site registration. The MI6 Conference Committee continues to finalize the 2007 session schedule, and encourages game marketers to check the MI6 website (www.mi6conference.com/session.htm), for agenda and participant updates.

About AEIM
The Association of Electronic Interactive Marketers (AEIM) is a non-profit professional organization dedicated to increasing the effectiveness, growth and return on investment of its member companies through education, research, advocacy and recognition for excellence worldwide. AEIM also oversees and executes the annual MI6 Conference & Awards.

Media Contacts: Priority Public Relations
Kristien Brada-Thompson, 1-661-964-0333 / kristien@prioritypr.net
Melissa Ford, 1-661-964-0333 / melissa@prioritypr.net