(L-R) Will Kassoy, SVP Global Brand Management, Activision, Peter Moore, President, EA Sports and Jonathan Simpson-Bint, President, Future US.

(L-R) Stacey Levy, Future US and Thomas Wilkinson, Brainstem Games

Peter Moore, President, EA Sports opens the MI6 conference.
 

Jonathan Simpson-Bint, President, Future US introduces the "Going Global" Session.
 

Michael Benson, EVP, Marketing, ABC Entertainment speaks during the "Going Global" Session.

Will Kassoy, SVP Global Brand Management, Activision during the "Going Global" Session.
 

(L-R) Moderator Mark Friedler, Media and Ad Entrepreneur, Biograph Games introduces the panelists of "The Next New Game," Min Kim, Director of Game Operations, Nexon America, Inc., Kevin Xu, CEO, IGG.com, Craig Sherman, CEO, Gaiaonline.com and Daniel James, CEO, ThreeRings.com.

(L-R) "The Next New Game" Panel: Daniel James, CEO, ThreeRings.com; Min Kim, Director of Game Operations, Nexon America, Inc.; Kevin Xu, CEO, IGG.com; Craig Sherman, CEO, Gaiaonline.com; Mark Friedler, Media and Ad Entrepreneur, Biograph Games.

Daniel James, CEO, ThreeRings.com, speaks during the "The Next New Game" Panel.

Craig Sherman, CEO, Gaiaonline.com, speaks during the "The Next New Game" Panel.
 

An audience member asks a question during the "The Next New Game" Panel.

Matt Story, Director of Play, addresses attendees during the "Leveraging Brand Power" session.

John Rafferty, Creative Director of Play, speaks during the "Leveraging Brand Power" session.
 

Geoffrey Zatkin, President and COO, EEDAR speaks during the "New Marketing Avenues" session.

Greg Short, Chairman, EEDAR, discusses mid-cycle content marketing.

 

MI6 Attendees enjoy lunch in Union Square.
 

(L-R) Geoff Keighley, Executive Producer/Host, Spike TV and Kay Grunwoldt, Head of Industry Marketing, Nokia

Kay Grunwoldt, Head of Industry Marketing, Nokia draws Sybil Grieb, ZAM Network, as the winner of the Nokia drawing

Anthony Justman, Sr. Corporate Counsel, Sony Computer Entertainment

 

Boyd Multerer, GM, Microsoft's XNA Community Game Platform
 

New Marketing Models and the Repercussions on Self-Regulation" Panel: (L-R) N'Gai Croal, General Editor, Technology, Newsweek; Anthony Justman, Sr. Corporate Counsel, Sony Computer Entertainment; Patricia Vance, President, ESRB; Boyd Multerer, GM, Microsoft's XNA Community Game Platform

Patricia Vance, President, ESRB

N'Gai Croal, General Editor, Technology, Newsweek

"Perfecting the Agency-Client Paradign" Session: (L-R) Katherine Evans, Senior Director, Advertising and Marketing Communications Roundtable; Scott Hayman, Creative Director, Hammer Creative; Adam Novickas, Director of Marketing, Ubisoft

Katherine Evans, Senior Director, Advertising and Marketing Communications Roundtable

Adam Novickas, Director of Marketing, Ubisoft
 

Scott Hayman, Creative Director, Hammer Creative

Tom Nichols, Senior Director, Lucas Arts, speaks at the "e-Marketing for Games: Case Studies and Best Practices" session.

The crowd listens to Tom Nichols, Senior Director, Lucas Arts, speak during the "e-Marketing for Games: Case Studies and Best Practices" session.
 

Kym Nelson, VP Games Sales IGN and myspace, speaks at the "e-Marketing for Games: Case Studies and Best Practices" session

Eric Villain, EVP Media and Entertainment Insights, OTX speaks at the "Revealing Truths: The Video Game Resale Market" session.
 

Eric Villain, EVP Media and Entertainment Insights, OTX speaks at the "Revealing Truths: The Video Game Resale Market" session.
 

Carolyn Feinstein, Group Vice President, Consumer Marketing, Electronic Arts, addresses attendees during State of Our Art session
 

Geoff Keighley, MI6 Host and Executive Producer/Host, Spike TV

Attendees take on Activision’s Guitar Hero in the Championship Gaming Series Activities Playground.

 

ML-R) Patrick Klepek, Reporter, MTV Multiplayer; Patricia Vance, President, ESRB; N’Gai Croal, General Editor, Technology, Newsweek; John Davison, President and Co-Founder, What They Like, Inc.
 

Attendees converge at the MI6 Opening Reception at Vessel, hosted by VOOM’s GAMEPLAY HD
 

(L-R) Peter Moore, President, EA Sports; Michael Arzt, Senior Vice President and General Manager, World Cyber Game; Geoff Keighley, Spike TV Executive Producer/Host.

Attendees mingle at MI6 Opening Reception at Vessel, hosted by VOOM’s GAMEPLAY HD

 

Partygoers at the MI6 Opening Reception at Vessel, hosted by VOOM’s GAMEPLAY HD