Conference
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MI6 Conference Schedule
Hosted by Geoff Keighley
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TUESDAY, MAY 8, 2007
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9:00 AM |
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Welcome Coffee
A wake-up shot of java where you can pull it
together and meet your fellow attendees. |
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Our first four sessions,
the "Room 222 Series," are specifically tailored for
mid-level and newer marketers. |
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Room 222: Game
Marketing 2.0
In this session, take a walk through all the steps
of a successful marketing campaign, from conception to
completion; case studies included.
Mona Hamilton, VP Marketing, Midway Games
Tony Key, VP Marketing, Ubisoft
Erik Whiteford, VP Marketing, 2K Sports |
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Room 222: Entertainment
Marketing: Is it all connected?
We'll take a look at effective campaigns within the
gaming sector as well as other parts of the
entertainment industry to compare and contrast
effectiveness in messaging and brand.
Niels Schuurmans, Creative Director, Spike TV
Rich Flier, VP Interactive Entertainment, Trailer Park
Mark DeAngelis, VP Programming/Development, VOOM |
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Room 222: Good Design
Makes a Difference
Whether it's the product you are selling or the
promotion you are creating, good design can make or
break how effectively you connect with your audience.
Julie Fields, VP Marketing, G4 |
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Room 222: Can We All
Just Get Along??
How can we manage best the seemingly always-troubled
relationship between production and marketing?
Participants include representatives from:
The Ant Farm |
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12:30 – 1:45 PM |
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Lunch Break |
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1:45 – 2:30 PM |
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Game Packaging 201
How can we get the consumer's attention from the shelf?
Listen to these experts walk through processes for
successful packaging that gets results!
Participants include representatives from:
Ayzenberg
Activision |
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3:00 PM |
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Conference Welcome
Peter Moore, Chairman, AEIM/MI6
CVP Interactive Entertainment Business, Microsoft |
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MI6 Keynote Speaker
Our kick-off speaker is one of the biggest consumer game
partners: Russ Klein, President of Global Marketing,
Strategy & Innovation, Burger King Corporation, who will
receive the second annual Brand Marketing Partner of the
Year Award, joining Pepsi-Cola's Frank Cooper in our MI6
honor roll. |
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Master Series
Continuing last year's series which welcomed "Scream"
director Wes Craven, our guest will be a major media
player from outside of the game space who will give
their take on creating impact in the pop culture
zietgiest. Contractual obligations prevent us from
announcing who it is just yet but watch this space! (For
you mid-level newbies: in marketing, this is know as a
"tease.") |
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POV: State of Our Art
Always a popular session! We look far and wide for some
of the best, most effective and inspiring work out
there. You will walk away with a broader POV of the
creative possibilities applicable to your own brand! |
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6:30 - 9:00 PM |
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MI6 Opening Night
Reception |
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WEDNESDAY, MAY 9, 2007 |
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8:30
AM |
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Welcome Coffee
Get a caffeine jolt (you're going to need it after that
opening night reception). |
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A Detailed Look: 2006
Standout Console Launch: Wii
A case study presentation of the Wii product launch;
from strategy to execution to result.
Presenting:
George Harrison, SVP Marketing and Corporate, Nintendo
Rob Matthews, Senior Director/Consumer Marketing,
Nintendo |
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The Impact of Audio
Get an earful on the importance and impact of audio in
how we connect with our consumer. Panelists
include:
Moderator: Tommy Tallarico, Video Game Live
Panel: Mike Benson, EVP Marketing, ABC Television
Steve Schnur, Worldwide Executive of Music, EA |
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Best Practices: The
Media Buy
What are your options? How do you reach your target?
Experts in the industry will show you the latest
opportunities and give you the information you need to
make the right media decisions for your company.
Matt Story, Associate Director, PLAY
Saneel Radia, VP Group Director, PLAY |
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Innovator Series
Speaker
Speaker TBA soon!
Interviewer: John Davison, Editorial Director, Ziff
Davis/1UP |
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12:15 PM |
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Lunch Break |
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1:30 PM |
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Inspiration Series
Speaker
Get inspired with one of Forbes' Top Web Celebs: Ze
Frank, who brings you an insightful look at how
technology and creativity intersect, especially in web
design, marketing and new forms of media. |
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The State of In-Game
Advertising
In-game advertising is now seen as not only viable but
as a critical business model for the next generation of
connected games. We will take a candid look at this
rapidly developing sector. |
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OTX Research
A presentation of exclusively commissioned consumer
research, available only to MI6 attendees.
Shelly Zalis, President, OTX
Produced by Tom Meredith |
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Innovation in
Marketing/Technology
Join a selection of marketing leaders to discuss unique
marketing strategies and tactics as well as the new
technologies enabling them
Mike Lustenberger, VP Marketing, Sony Online
Entertainment
Doug Scott, VP Marketing, EA |
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Gaming 2010
A blue ribbon panel of experts forecast where the gaming
future is headed in the next 3-5 years. Panelists
include
Moderator: Michael Pachter, Wedbush
Panel: Bing Gordon, Chief Creative Officer, EA
Peter Moore, CVP Interactive Entertainment Business,
Microsoft |
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5:45 PM |
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MI6-Senet Awards
Who will get the gold this year? |
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Post-Awards
Congrats Reception |
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8:00 - 10:00 PM |
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Comedy Club Party
Sponsored by Spike TV and Comedy Central |
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